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  • 24/7 telephone support for sales and claims
  • Manage your policy online
  • Comprehensive cover at a low price
  • 24/7 telephone support for sales and claims

About us

Who is General Accident?

You might think we sound familiar. Well, we were in the business for 100 years and now we’re excited to return with a different approach to motor insurance. General Accident is a registered trademark of Aviva, the UK’s largest insurance provider. This means we’re able to draw on years of expertise to create our insurance policies and deliver great service to our customers. General Accident offers a new and improved way for customers to buy their insurance. Our customers can buy a policy here on our website, over the phone or through price comparison sites. Then once they’re all set up, they can access and manage their policy online 24/7.

What makes General Accident so different?

At General Accident, we help you navigate insurance. We give our customers support and reassurance when they need us the most. We’re an online insurer, but if you need to, you can talk to us directly 24/7 when you’re buying your policy or making a claim.

We found that while many people are happy to buy their car insurance online or through a price comparison site, some people want to speak to someone before they buy it. It might be because it’s the first time they’ve bought car insurance and they want to talk about their cover. Or it might be they’ve not bought insurance online and just want a bit of reassurance.

We found that if people have a question, it’s usually in the early days of buying their new policy. So to help you, we’ll provide 24/7 customer service over the telephone once you’ve obtained your first quote on our website and then for a period of 35 days from the date your policy begins. (Just remember to have your quote or policy number ready.)

After 35 days, once your policy is up and running, we don’t provide phone support, but you can always email our Customer Services team. Of course, you can call our dedicated claims line day or night should you ever need to make a claim.

You can also manage your account online, make amends yourself without an administration fee, access your insurance details and print policy documents whenever you want. Managing your account online means we don’t need to operate large call centres. This helps us keep our costs low which means we can offer our customers great value comprehensive cover at a low price.